When people hear information, they’re likely to remember only 10% of that information three days later. However, if a relevant image is paired with that same information, people retained 65% of the information three days later (source).
Over the past few years there has been a noticeable shift towards visual social media content online. The emergence and power of visual platforms such as Pinterest and Instagram have highlighted the need for businesses to think visually if they want to engage with their audience online.
Social media platforms, particularly Facebook and Twitter, have redesigned their news feeds to place more emphasis on visuals. Photos on Facebook for example generate 53 per cent more likes than a text-based post. This means that if you are posting links solely featuring written text, it is unlikely that you will reach many of your followers.
Images have become ever increasingly popular with the ability for people to take photos and videos with their camera on their smartphone. If you haven’t already, now is the time to start incorporating images into your social media strategy.
Why are images generating more engagement on social media?
Images are attention grabbing pieces of ‘snackable’ content which users can understand and engage with ease. Images used in your social media are far more likely to evoke emotional reactions in viewers and can portray information more efficiently than text.
Read full post by Catriona Pollard on Huffington Post.